Ford iosis




In the case of iosis this language is applied in its most muscular form as expressed by the full surfaces spanning taut, dynamic feature lines.









Strong shoulders supported by sharply defined undercut lines further support this muscular stance.To emphasise the athletic proportions of the body the principal surfaces are precisely sculptured, which is most evident from above when a clearly defined three plane plan view can be






identified. At the front this elimination of
imprecise rounded forms has the effect of visually shortening the front overhan
Contributing further to these athletic, sculptural forms are the well defined wheelarch lips that have become a familiar Ford design signature since they appeared originally on the Ford Focus.Overlaid on these well defined sculptural forms are clearly recognisable graphic elements. Prominent among these is the distinctive daylight opening area with its characteristic upward tick at the rear. 




On iosis the new face of Ford is represented by the familiar Ford graphic of an inverted trapezoid air intake, in this case placed below a bold, chromed grille.
Strongly drawn lamp graphics at front and rear are further identifiable elements with the headlamps also echoing the upward tick seen in the DLO. The precise detailing of the rear lamps and the chamfered lower corners of the rear glass combine to form another clearly identifiable graphic that defines the rear of the car.