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The P1 GTR was initially only available to P1 owners. The concept car made its debut at the 2014 Pebble Beach Concours d'Elegance in August 2014.
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The P1 GTR production model was officially unveiled at the 2015 Geneva Motor Show.
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The P1 GTR went into production in 2015, after all the 375 standard P1s had been built, as a homage to its race-winning ancestor, the McLaren F1 GTR and were built, maintained and run by McLaren Special Operations.